The best writers focus on what is important–communication. They keep their writing simple, clear, and concise.
They don’t get caught up in complicated sentence structures.
They resist the urge to show off their superior vocabulary.
They lay out their argument in an easy to understand manner, one that does not require a flow chart to understand.
I recently encountered the quintessence of the bad style of writing when I was forced to peruse a book that tenaciously used obfuscating verbiage to make the substance arduous to comprehend, and therefore sleep-inducing.
Yep. That’s how I felt about it too.